Loading Events « Back to Events

Innovators & Disruptors Series: Build to Rent

May 4, 2017
6:30 pm - 8:30 pm
Assael Architecture Ltd
123 Upper Richmond Road
London, SW15 2TL United Kingdom
+ Google Map

Please join us for a panel discussion with Russell Pedley, Rory O’Hagan and Alex Johnson of Assael Architecture and Michelle Hannah from Cast Consultancy who will share with us their research and experience around the topic of B2R / PRS development, including the challenges associated with the rapid growth of the sector in the UK in the recent years.

russelpedleyx200Russell Pedley has years of experience in designing residentially-led mixed-use schemes in complex urban settings. He has a passion for creating architecture with a strong sense of place and has spearheaded Assael’s skills in the design of professionally managed Build to Rent developments in the private rented sector. He is also Vice-Chair of the UK Residential Council of the Urban Land Institute and was one of the key figures behind the ULI Build to Rent Practice Guide.

Rory O’Hagan joined Assael in 2011 as a Senior Architect. He was promoted to Associate Director in 2013 and Director in 2016.Graduating from the University of Liverpool with a first in architecture and a nomination for the RIBA bronze medal, Rory worked for a large architectural practice in Dublin before moving to London in 2001 to study at the Bartlett School of Architecture where his work was commended.


Rory has, for the last ten years, worked on residential and mixed-use architecture of varying scale and budget and at every stage of the design and implementation process. Rory has a wealth of experience working for housebuilders, residential developers and institutional investors.

Rory led the implementation of our Renaissance project for Barratt London and the planning for our groundbreaking Build to Rent project for Essential Living, Creekside Wharf, which comprises 249 private rented apartments overlooking Deptford Creek. This scheme includes a building designed specifically for families, a new Creek Walk and enhanced public realm, and dedicated amenity floors for future tenants.He is now continuing to lead on several Build to Rent projects and residentially-led mixed-use schemes throughout London and the UK.


Alex Johnson, joined Assael in 2011 and was promoted to Associate Director in 2016. Before joining Assael, Alex worked in Sydney and Winchester delivering several private residential projects from planning to completion as well as working on projects in both the education and healthcare sectors. Since joining the team, Alex led the implementation of 101 Farm Lane, a new London Square in Fulham which provides 40 luxury townhouses and ten apartments clustered around a pedestrianised courtyard. The development has won many awards including Gold for Best Luxury Development and Best House at the What House? Awards in 2015 and 2014 respectively.


Alex has since led the team to secure planning consent for the award-winning Creekside Wharf, a Build to Rent development of 249 homes and a project that has become a renowned precedent in the emerging sector. Following planning, Alex’s technical expertise saw him lead on the detail design of the project which adopts a volumetric modular construction.

Creekside Wharf is now on site and due for completion in Autumn 2017. He has continued to grow his expertise in Build to Rent working on several large developments in the sector, including designing and preparing planning applications for Ferry Lane, a project which comprises 440 Build to Rent apartments along the environmentally sensitive Walhamstow Reservoirs, and Avon Street in Bristol, both for Legal and General and designed specifically for off-site modular construction.

Alex has a strong technical ability and advises all teams on construction methods, with a particular interest in façades. He has also become a mentor to the architectural assistants, guiding them with construction detailing.

Michelle Hannah has worked in the Residential Sector for 14 years. Michelle started her career as a Residential Consultant supporting Housing Associations & Local Authorities with Strategic Needs Assessment and Business & Financial Planning. Michelle previously spent 5 years with EC Harris (latterly Arcadis) as a financial analyst within the Residential business, and went on to head up the Financial Modelling Team that was focused on providing Clients with residential development consultancy advice and support in relation to site acquisition, master planning, planning viability and the raising of equity & debt financing.


Michelle is an expert in viability strategy and modelling for mixed use developments including both private and affordable tenures, and has worked for housebuilders, developers, landowners and the public sector (acting as a developer). Michelle has a bespoke approach to viability appraisals which are tailored to clients’ needs which support driving levels of return. Her focus is to enable better decision making on masterplan optimisation through transparent modelling that sets target outcomes for the project team.

Over the last few years Michelle’s focused specialism has been the Build to Rent sector where she has worked with developers in creating their business plan to demonstrate to private equity investors the deliverability and operation of the brand.

This event is open to all.


Cancellation Policy

  • A full refund will be awarded for written cancellation and refund requests received up to 5 (five) days before the event.  This includes work and non-work days.
  • No refunds will be given for cancellation requests received after 12.00am on the fifth day before the event.
  • Registration may be transferred to another member of your organisation if requested by 12.00am on the fifth day before the event without penalty.  Appropriate fee category will apply upon transfer.
  • Registration may be transferred to another member of your organisation if requested by 12.00am the day before the event; a £5 transfer fee will be charged.
  • Verbal requests for cancellations and refunds will not be accepted; all requests must be made in writing to uk@uli.org
iCal Import