Why this model is successful, according to Gelnik, is due to its necessity. Interest in drone delivery is rapidly rising, but the point of the product has to be considered.

He says that drones are necessary because they’re faster than traditional transport methods, which is why transporting healthcare supplies across vast distances in areas with poor infrastructure makes sense. But urban drone deliveries for food or non-essential goods are seen as less viable, particularly when companies such as Amazon and Deliveroo can already deliver within 30 minutes.

For this reason, Gelnick believes the main challenges facing logistics companies are not regulatory or technological, but demand driven.

To meet this challenge, Sosef commented that logistics spaces need to move towards the provision of different functions and amenities to create attractive, mixed-use buildings, combining this use with office space and retail.

The benefit for urban centres under this new model could be significant, says Sosef. With the development and deployment of electric fleets such as drone delivery and Tesla’s hyperloop technology in urban centres, business in the logistics sector could help drive forward efficient, sustainable methods of transportation that release congestion and reduce air and noise pollution.

So far, Sosef pointed out, few public bodies have sought to capitalise on this opportunity. Of the increasing list of priorities for development held by many councils and governmental organisations, logistics is at the bottom. The key task for the industry now, for Sosef, is to advocate for the growing role of logistics and demonstrate its value for town and city centres.